What to Wear for a Photoshoot: Styling Tips for Clients

What you wear to a photoshoot can really make or break the final image results. Clothing choices affect not only how you look, but also how the camera captures light and shadow. Keep these styling tips in mind to ensure your outfits enhance—rather than detract from—your portraits.

Dark Colours: Blacks and deep hues absorb more light, which can make images look moodier and slightly underexposed if the photographer doesn’t compensate with additional lighting or exposure settings.
Light Colours: Whites and pastels reflect light, brightening both your subject and the surrounding scene. Light outfits help create an airy, high‑key look, ideal for fresh, luminous portraits.

Outdoor Sessions: In spring and summer, soft neutrals and pastels (think blush pink, sky blue, sage green) work beautifully. For autumn or winter, richer tones like burgundy, forest green, and navy bring warmth and depth.
Studio Shoots: Bright or neon shades can cast unwanted colour reflections onto your skin. Instead, opt for solid, muted tones—charcoal, cream, mid‑tone grays—to keep the focus on you.

If you're doing a family or group photoshoot, aim for coordination rather than matching outfits. Select colours that complement each other without being too identical. For instance, earthy tones like terracotta, mustard, and olive green are versatile and look great together.

Mixing textures—such as denim, wool, or cotton—adds depth and interest to your photos. Layering is also a fantastic way to create visual intrigue.

Avoid clothing with logos, loud patterns, or anything too trendy. These elements can distract from the focus of the photograph—you. Instead, choose classic pieces that won’t date your photos in a few years. Think well-fitted jackets, simple dresses, or tailored pants.

Clothes that fit well and make you feel comfortable are key. Avoid anything too tight, loose, or unflattering, as it can affect how you move and pose during the shoot.

If you're planning to be in a standing or sitting position for long periods, make sure you can move easily and comfortably in your outfit. Comfort = Confidence, and confidence always shines through in photos.

Layers like scarves, jackets, or cardigans are not only practical but add dimension to your outfit. Accessories such as hats, jewelry, or belts can add personality to your photos, but be careful not to overdo it—keep it simple to avoid drawing attention away from your face.

Choose shoes that complement your outfit and make sure they’re comfortable, especially if the shoot involves walking or standing for extended periods. For casual photoshoots, sneakers or sandals might work, while for more formal shoots, consider boots or heels (if you’re comfortable).

While not technically part of your wardrobe, hair and makeup are just as important. For a natural look, stick to subtle, neutral makeup tones and avoid heavy foundation that can make you appear washed out on camera. If you prefer a bolder look, a classic red lip or defined eyes can look fantastic in photos. Hair should be styled in a way that makes you feel confident and comfortable.

If possible (and check with the photographer first!), bring a couple of different outfits to your shoot. This gives you the flexibility to change up your look and provides variety in your final photos. Consider choosing one casual outfit and one slightly dressier outfit to give a range of options.

Whether you want a relaxed, natural vibe or something more elegant, your clothing choices should match the overall tone of the photoshoot. For instance, if it's an intimate, romantic shoot, soft, flowing fabrics and warm tones work beautifully. For a more high-fashion, editorial look, structured clothing and bold colours can create dramatic effects.

Ultimately, the most important thing is that you feel good in what you're wearing. When you feel comfortable and confident, it shows in the final images. If you're ever in doubt, don't hesitate to consult with your photographer for advice—they often have a good sense of what works well on camera with a specific location or studio set up. Enjoy the experience, and let your personality shine through your wardrobe choices!